Sunday, January 16, 2011
The New 102
Ok, so the truth is, I’m a sucker for soft rock (who doesn’t have a warm spot in their heart for Deliliah, John Tesh and all those other dudes that played a role in your high school sweetheart apologizing to you and asking you to prom?!). Needless to say, I was secretly a little bummed when 102.1 started to advertise they were re-branding, leaving me with (gulp) only one option for my night cruises when I had a few seconds to myself and wanted to relive the “good ol’ days.” I mean, what was I supposed to do when 98.1 went to commercial? Sit through it?! This is the era of technology my friends…no need for marketing to suck the life out of us when we’re doing 80 and trying to bring back that “wind through the hair meeting at Albertsons in Omaha” kind of moments. Not havin’ it…
But the good news is: the new 102 rocks. It’s a lot like 99.7 but with less likelihood you’ll flip the station. Seriously – you can stay on it for the entire drive home from work and jam out to Marley one minute, Cee Lo the next, then on to Edie Brickell, etc. This is perfect for those of us not investing in XM radio or too lazy to plug in and update their iPods. I’m not sure how they’re coining their brand other than “it’s all about the music,” but I’m sold. It’s officially moved to number four on the dashboard.
So hop on over there and try the new 102. It might just suite you…
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